Made To StickWhy does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: how an Australian scientist

despite the egalitarian dream at the heart of its founding

A king so generous he sacrificed himself to feed a bird

MAC's unerring ability to hit the target and capture the essence of human foibles has made him Britain's leading editorial cartoonist

and the wayward Roger Shallot to investigate

sight and consciousnesses are just four examples

some less so

exciting and heart-stopping adventures with the kids at the balloon club

Highlighting life-changing research and innovation from over 250 companies

The overwhelming majority of professionals today exist in a rigidly narrow range of bland rhetoric

Although aimed predominantly at parents

· Is it okay to cancel plans with a friend if something better comes along

this book explains why the planet needs to undergo all of these changes throughout the year