The Brand BookThe Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well known brand campaigns, are used to illustrate the principles that

With the events of Hanabusa behind them

By the end of this book you will be a better manager than you are now

also published by Mitchell Beazley

the message is often bland and outdated

Just like humans dogs can get bored

- Give classic dishes a facelift

or strength

In this charming picture book written by Susan Hood the Tooth Mouse (who replaces the Tooth Fairy in French-speaking countries) has called a meeting to announce her retirement

Winter vacation has finally arrived

Change is now coming to rural Romania

is now a family man

aimed at connecting individuals